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Press Handlooms

Press conferences and electronic media on handlooms.com

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  Press conferences and electronic media on handlooms.com--2

  Organic Cotton  

             Handlooms.com takes great pleasure in announcing the release of its 1st online and offline B2B saree and salwar suits directory. It connects the small manufacturer, weavers, textile printers and traders directly to the multi national buyers online. Several of our registered members has procured new business orders both locally and internationally.

India is No. 1 in production of cotton. Since last few years BT cotton has been introduced in our country simultaneously we have witnessed a steep rise in the number of suicides among our farmers especially cultivating cotton.

The new technology refers to plants that have been genetically modified to render sterile seeds at harvest - it is also called Genetic Use Restriction Technology or GURTS. Terminator technology was developed by the multinational seed/agrochemical industry and the United States government to prevent farmers from saving and re-planting harvested seed.

"In our culture we don't buy seeds. We save them. But now somebody is trying to bring agricultural slavery for us."

In contrast to this www.handlooms.com has initiated a campaign to bring awareness about the vast scope of organic cotton, its demand, profitability, eco friendly nature and a ray of great hope to our country.

The demand and supply of organic cotton has grown dramatically in the last decade. According to Organic exchange October 2008 report shows that the amount of organic cotton grown world wide in 2007/08 increased to 145,872 metric tons (MT) or 668,581 bales, a 152% increase in 2006/07. Organic cotton now represents 0.55% of total global cotton production, a staggering increase

The consumers all over the world are increasingly becoming environment and health conscious. Developing concern for protecting ecology and preventing global warming, especially in the western countries.

  • Nike moved ever closer to its goal of including 5% organic cotton in all its cotton containing apparel by 2010 and expanding its offering of 100% organic cotton products.

  • Nordstrom launched its use of organic cotton in 2007, quadrupling its use by the end of 2008

  • Pottery Barn launched several lines of 100% organic cotton bedding. More than half of their bedding contained 5% organic cotton by summer 2008

  • Timberland has more than 5% of its overall cotton purchases and 100% of its promotional t-shirts to organic cotton and has committed to increase its organic consumption to a minimum of 10% by 2010
  • A number of new players are introducing organic cotton products including brands like Reebok, C&A, Hennes & Maurtiz, Target and Next

The conventional cotton crop occupies 3% of the world's cultivated areas where as it consumes approximately 25% of the worlds total pesticide and 10% of the insecticides. But the fact is of  which only 01 - 5% of pesticides used actually reach their original targets, thus deadly pesticide residues are found in  water,  on earth and in almost all animal species and human population trough out the world. It shows that one field of cotton has to be treated until 25 times of harvest to nullify the effect of pesticides in soil.

With a production of 73,702 (MT) (2008/09) INDIA stands as the largest producer of organic cotton in the world, but the demand is unending, hence a great prospect.

Our country has a natural resource to prevent the insects and pests from the common cow dung and cow urine which has proved to the one of the best insecticide and pesticide.
By rotating crops the soil fertility could be retained. Thus the cost of production for organic cotton is comparatively much less than BT cotton or conventional cotton where as the demand and the profits are very high.

But the real problem lies in poor awareness of it as the market and the major buyers of it are only international. So to support our farmers and weavers handlooms.com has launched this campaign and all the necessary information's are provided without any cost online.

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